Saputra, Fredy Juliandy Rahdian (2021) PENGEMBANGAN USAHA AGRIBISNIS OLAHAN EMPING MELINJO MELALUI PENGUATAN STRATEGI PEMASARAN DI KWT KENANGA 08 DESA TIRTONIRMOLO KECAMATAN KASIHAN KABUPATEN BANTUL. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study aimed to formulate a business marketing strategy as a method for the development of a melinjo chip processing business in KWT Kenanga 08, Tirtonirmolo Village, Kasihan Sub District, Bantul Regency. This study was conducted in December 2020 to July 2021. The data collection method used the Triangulation (combined) method. Determination of sample locations and sources using purposive sampling. Data analysis was carried out using qualitative methods through SWOT analysis. From the results of the study, it was found that the Components of Internal Strategy Factors/IFAS (Strengths and Weaknesses) had a total score of 3,049. Meanwhile, the External Strategy Factors/EFAS (Opportunities and Threats) component had a total score of 3,034. The IFAS and EFAS Factor Identification process produces an IE matrix in Quadrant I (Growth and Build Strategy), then through the SWOT matrix, 7 alternative strategies were obtained. In the final stage, through the QSPM matrix, strategic priorities were determined so that alternative strategies were obtained, namely strategy number 2 in the form of marketing optimization strategies by maintaining market share and conducting market development. Keyword : Business Marketing, Processed Emping Melinjo, SWOT Analysis, QSPM
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 04 Oct 2021 01:37 |
| Last Modified: | 04 Oct 2021 01:37 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/156 |
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