Richard, William Nichodemust (2021) PENGEMBANGAN USAHA TANAMAN JAHE MERAH (Zingiber offcinale var rubrum) SEBAGAI MODEL PEMBERDAYAAN MASYARAKAT (Studi kasus di Vista Agro Media Kalurahan Tlogoadi, Kapanewon Mlati, Sleman Daerah Istimewa Yogyakarta). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
Abstract This study aims to determine the application of innovative technology, potential market opportunities and appropriate community empowerment models in the development of ginger cultivation business at Vista Agro Media. The study was conducted from January 2021 to July 2021 in Tlogoadi Village, Kapanewon Mlati, Sleman Regency. The research method used is descriptive. The selection of locations and techniques for taking informants in the study was carried out purposively. Data collection techniques using triangulation and FGD (Focus Group Discuccion). Data analysis was carried out by tabulating data based on the results of Benchmarking, namely comparing aspects of cultivation innovation technology and aspects of potential market opportunities in similar businesses. The results of the analysis of the study show that (1) the application of innovation technology in Vista Agro Media that has been optimal in red ginger cultivation is the provision ofplastic uv or paranet and the provision of organic fertilizer in the form of rabbit urine and compost. Meanwhile, what is not optimal occurs at the nursery stage, namely not using dolomite lime and fungicides. To be optimal, it is done by soaking and spraying so that the red ginger seeds produced are of high quality. (2) Potential and market opportunities at Vista Agro media are strategic locations, products offered are always available, low prices. While the opportunities that exist are promotional activities both online and offline as well as the opportunity to take part in exhibitions from related agencies or agencies. (3) The empow-erment model implemented to support the increase in red ginger production is to collabo-rate with the community and invite them to cultivate red ginger so that when harvested the results can be sold to Vista Agro Media and both parties can benefit from each other. The counseling activity carried out was how to seed red ginger in polybag media to KWT Um-bulasri together. The results of the counseling showed that there was an increase in the knowledge aspect by 96%, then the attitude aspect by 98.66% and the skill aspect measured by direct practical observation and supported by the post test, by 98.66%. Keywords: Benchmarking, Red ginger plant, Technological aspects, potential market op-portunities.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 04 Oct 2021 01:40 |
| Last Modified: | 04 Oct 2021 01:40 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/157 |
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