Suryani, Ade (2021) MOTIVASI KELOMPOK WANITA TANI LESTARI DALAM MENGGUNAKAN MEDIA SOSIAL UNTUK PEMASARAN ONLINE PRODUK OLAHAN LIDAH BUAYA DI DUSUN TEGALSARI KALURAHAN PAKEMBINANGUN KAPANEWON PAKEM KABUPATEN SLEMAN. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This Final Task Study (TA) aims to find out the level of motivation of Tani Lestari Women's Group in using social media for online marketing of aloe vera processed products in Tegalsari Hamlet, Kalurahan Pakembinangun, Pakum Subdistrict, Sleman Regency which is divided into Physiological Motivation, Sociology Motivation, and Self Actualization Motivation. This study uses descriptive research methods with quantitative approach and sample determination is done by saturated sampling. The results showed that the motivation level of Tani Lestari Women's Group has an average percentage of78.69%. The achievement rate on moderate physiological motivation with the lowest percentage of 74.44% is found in the memiliki indicator andincreases savings,the high sociological motivational achievementrate with the lowest percentage of 82.00% is found in indicators in cooperation with others and the high level of self-actualization motivation achievement with the lowest percentage of 79.63% is found in the memperoleh indicator of knowledge and insight. Keywords : Motivation, Farmer Women's Group, Online Marketing
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 22 Dec 2021 02:25 |
| Last Modified: | 22 Dec 2021 02:25 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/165 |
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