STRATEGI PENGEMBANGAN AGRIBISNIS BIOFARMAKA (Studi Kasus di CV Agradaya, Kapanewon Minggir, Kabupaten Sleman)

Hakim, Arif Rahman Hakim (2021) STRATEGI PENGEMBANGAN AGRIBISNIS BIOFARMAKA (Studi Kasus di CV Agradaya, Kapanewon Minggir, Kabupaten Sleman). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.

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Abstract

ABSTRACT This study aimed to determine the internal and external factors that influenced CV Agradaya in formulating agribusiness development strategies. This research was conducted in Sendangrejo Village, Minggir District, Sleman Regency, Special Region of Yogyakarta. The research method used is a qualitative study and data analysis using SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). Qualitative methods are used to examine the condition of natural objects. Qualitative research emphasizes meaning rather than generalization. With data collection techniques through observation, interviews, and documentation. Determination of the sample by purposive sampling as many as 6 sources. From the research on biopharmaceutical plant development strategies at CV Agradaya obtained 8 strengths with a total value of 0.2689, then 6 weaknesses with a value of 0.1769, opportunities totaling 4 factors with a value of 0.4237, and threats as many as 4 factors with a value of 0.3161. In addition, 3 alternative strategies are produced which are determined through the Grand Strategy matrix. The recommended strategy applied at CV Agradaya is backward integration by improving the quality of the simplicial resulted. Keywords: Biopharmaceutical, Strategy, SWOT.

Item Type: Thesis (Masters)
Subjects: Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan
Depositing User: Ririn Indriyati
Date Deposited: 22 Dec 2021 02:51
Last Modified: 22 Dec 2021 02:51
URI: http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/177

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