Kurniawan, Devianti Lerian (2021) RESPON KELOMPOK WANITA TANI (KWT) SARI DEWI DALAM PENGEMBANGAN PEMASARAN PRODUK OLAHAN KERIPIK PISANG DI KALURAHAN ARGOSARI KAPANEWON SEDAYU KABUPATEN BANTUL. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
Abstract This study aimed to knew the response rate of the Women Farmers Group (KWT) in the development of banana chips marketing. The research was carried out in Argosari Village Sedayu Subdistrict, Bantul Regency in December 2020 to June 2021. The research method used was descriptive with data collection techniques through questionnaires and data analysis was carried out descriptively. The selection of Subdistrict, Village and women farmer groups were carried out purposively, while the sampling of respondents used saturated sampling. The results of the response research were the cognitive component (knowledge) including the medium category with a percentage of 74.62%, the affective component (interest) including the moderate category with a percentage of 75.56%, and the conative component (willingness) including the medium category with a percentage of 73.06 %. Thus, to increased the response of women farmer group in the development of banana chips marketing, empowerment was needed. One of the suggested empowerments was regarding the use of WhatsApp and Facebook media as a place for product promotion. Keywords: Women Farmer Group, Marketing Development, Response
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 22 Dec 2021 07:15 |
| Last Modified: | 22 Dec 2021 07:15 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/191 |
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