Halim, Hasan Abdul (2021) STRATEGI PENGEMBANGAN USAHA OLAHAN PISANG KELOMPOK WANITA TANI KARTINI KALURAHAN MAGUWOHARJO KAPANEWON DEPOK KABUPATEN SLEMAN. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study aimed to knew internal strategic factors (IFAS) and external strategic factors (EFAS) and formulate alternative strategies that were appropriate in the development of banana processing was business (Musa Paradisiaca) in the Farmer Women's Group (KWT) Kartini, Village Maguwoharjo, Sub Distric Depok, Sleman Regency, Special Region of Yogyakarta. The study was conducted from November 2020 to July 2021. The method used in this study was qualitative method so that the sample in the study was referred to as informant or resource persons. Data retrieval techniques through observation, and in-depth interviews. The results of the study showed internal strategic factors that became strengths that were often held training in the internal and external scope while internal strategic factors that became marketing weaknesses that have not been maximized. External strategic factors that became opportunities were increasing online shopping habits during the covid 19 pandemic as well as external strategic factors that became a threat, namely consumers did not know the details of products from group of women farmers Kartini. The alternative strategy that can be done from the results of this study was the Introduction of Online Marketing Model Through Social media. Keywords: Strategic Factors, Development Strategies, Processed Bananas
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 24 Dec 2021 03:10 |
| Last Modified: | 24 Dec 2021 03:10 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/217 |
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