Salekhah, Maulia Amalia (2021) FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN PEMASARAN KERIPIK SAYUR FORI (STUDI KASUS KWT SEKAR ARUM KALURAHAN SUMBERAGUNG KAPANEWON MOYUDAN KABUPATEN SLEMAN). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This research aimed to determine the factors that influence the marketing development of Fori KWT Sekar Arum vegetable chips, Sumberagung Kapanewon Moyudan District, Sleman Regency. The research was carried out in Sumberagung Kapanewon Moyudan Village, Sleman Regency. The research used descriptive quantitative causal methods, used multiple linear regression with independent variables, namely products, human resources, promotions, competitors and technology and the dependent variable was marketing development. The sample of this study were 29 members of KWT Sekar Arum. Sampling was done by purposive sampling method. Data was collected by means of interviews and questionnaires. The results of the regression analysis of internal factors analyzed, namely product, human resources and promotion, partially have a significant effect on the marketing development of Fori Vegetable Chips, while external factors, namely competitors and technology, partially have no effect on the marketing development of Fori Vegetable Chips. Simultaneously internal and external factors have a significant effect on the marketing development of Fori vegetable chips. Based on the results of the study, it was necessary to make an effort to plan a marketing development strategy for Fori vegetable chips so that in the future marketing activities for Fori vegetable chips can run better with a wider market reach. The empowerment design taken was market expansion by means of online marketing through social media Instagram. Keywords: Competitors, Fori Vegetable Chips, Human Resources, Marketing Development, Product, Promotion, Technology
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 28 Dec 2021 06:26 |
| Last Modified: | 28 Dec 2021 06:26 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/237 |
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