Abdussalam, Muhammad (2021) STRATEGI PENGEMBANGAN PEMASARAN PRODUK OLAHAN TEMPE (STUDI KASUS DI KWT RAHAYU KALURAHAN BANGUNHARJO KAPANEWON SEWON KABUPATEN BANTUL DAERAH ISTIMEWA YOGYAKARTA). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study aimed to know the internal and external factors of Rahayu Farmer Women's Group and to know the priority of strategy recommendations that can be taken by Rahayu Farmer Women's Group in developing the marketing of tempe. This study was conducted in November 2020 to June 2021 at Bangunharjo Village, Sewon Subdistrict, Bantul Regency, Special Region of Yogyakarta. The method used in this study is a combination method / mixed method, which is a combination of the quantitative method and qualitative method with data analysis techniques used the formulation of strategy consisting of Input Stage, Matching Stage, and Decision Stage. The results showed that internal factors consisted of eleven strengths and six weaknesses, while external factors consisted of five opportunities and four threats to the group of peasant women. The main strength owned by Rahayu Farmer Women's Group is that it has a variety of derivative products from tempe and the main drawback is the lack of social media utilization in the marketing activities of processed tempe products. The main opportunity of Rahayu Farmer Women's Group is internet access that supports and the main threat that affects tani Rahayu Women's Group is the unstable price of soybean raw materials. The priority strategy to be carried out by Rahayu Farmer Women's Group is a growing and stable strategy with strategic recommendations that is to increase the role of group members to better utilize internet access in optimizing online marketing in order to reach the target market for sales of processed tempe products. The result of empowerment is an increase in knowledge, attitude, and skills of participants counseling about optimizing the marketing of processed tempe products online through social media WhatsApp and Facebook. Keywords: Marketing, Online, Strategy, Processed Tempe Products.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 28 Dec 2021 06:38 |
| Last Modified: | 28 Dec 2021 06:38 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/243 |
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