‘Izzati, Nur Aiman (2021) Bauran Promosi Olahan Daun Kelor (Studi Kasus Kelompok Wanita Tani (KWT) Ngudi Rejeki Desa Trirenggo Kecamatan Bantul Kabupaten Bantul Daerah Istimewa Yogyakarta). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT The study aimed to determine the factors of mix promotion ( product , market, customer, and the budget ) on online and offline sale Donducted by the Group of Women Farmers Ngudi Rejeki. The Research was carried out in Kalurahan Trirenggo subdistrict , Bantul Regency of Bantul. The research method used interviews and questionnaire. The study involved 30 respondents who divided to producers and consumers of processed Moringa were selected by sampling saturated and accidental sampling. The data analysis used descriptive methods. The results of the study showed that the offline promotion product, markets, customers and budgets in the offline promotion were bit higher than online promotion. It means that the offline promotion could increase the product sale than online promotion. This condition because the producer has conducted ofline promotion better than online promotion. The low level of online promotion shows that there is a need for socialization about online promotion using Facebook in order to increase online promotion. said the key : mix promotion , processed Moringa
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 28 Dec 2021 07:19 |
| Last Modified: | 28 Dec 2021 07:19 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/256 |
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