PENGEMBANGAN AGROWISATA KAMPUNG ANGGUR PLUMBUNGAN SEBAGAI MODEL PEMBERDAYAAN MASYARAKAT ( Studi Kasus Kampung Anggur Plumbungan Kalurahan Sumbermulyo Kapanewon Bambanglipuro Kabupaten Bantul )

Bella, Tesa Ria El (2021) PENGEMBANGAN AGROWISATA KAMPUNG ANGGUR PLUMBUNGAN SEBAGAI MODEL PEMBERDAYAAN MASYARAKAT ( Studi Kasus Kampung Anggur Plumbungan Kalurahan Sumbermulyo Kapanewon Bambanglipuro Kabupaten Bantul ). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.

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Abstract

ABSTRACT This study aims to determine the technology innovation of cultivation, potential, and market opportunities of Kampung Anggur Plumbungan and to design a model for community empowerment in the development of agro-tourism in the Kampung Anggur Plumbungan in Sumbermulyo Village, Bambanglipuro District, Bantul Regency. The study was carried out from November 2020 to July 2021. The determination of the area was carried out by purposive sampling, while the determination of informants was carried out using the Sampling Purposive technique. This study used a qualitative descriptive method. The data used were primary and secondary data. The data collection method used an interview guide, participatory observation, documentation, and Focus Group Discussion (FGD). Data analysis using Benchmarking analysis. The results of the study showed that in terms of technology innovation, Kampung Anggur Plumbungan had weaknesses in seeding, pruning, and fertilizing which FGD then carried out to solve these problems, while market opportunities that could be exploited were through tourism activities, promotions, and cooperation. The potential and opportunities of the Kampung Anggur agrotourism market were compiled through a model, namely the Business Model Canvas (BMC) in its development. The design of community empowerment carried out for the development of agro-tourism in Kampung Anggur Plumbungan was from a technical/innovation perspective, namely the propagation of grapes by grafting.Based on the results of the extension there was increase in farmer knowledge 40% and an increase in attitude by 16,67%. Keywords: Agrotourism Development, Kampung Anggur Plumbungan , Benchmarking

Item Type: Thesis (Masters)
Subjects: Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan
Depositing User: Ririn Indriyati
Date Deposited: 29 Dec 2021 03:11
Last Modified: 29 Dec 2021 03:11
URI: http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/284

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