Hanum, Tirsa Rafiqa (2021) TINGKAT PENERAPAN STRATEGI BAURAN PEMASARAN PADA USAHA BUDIDAYA KENCUR DI DESA KEYONGAN, KECAMATAN NOGOSARI KABUPATEN BOYOLALI, PROVINSI JAWA TENGAH. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study aims to determine the level of implementation of the marketing mix strategy in kencur cultivation. It will be held from December 2021 to July 2021 in Keyongan Village, Nogosari District, Boyolali Regency, Central Java Province. The study method uses a descriptive method using a Likert scale. Data were obtained through interviews and questionnaires to 30 kencur farmers who are members of farmer groups as respondents who were selected through purposive sampling. The results of the analysis show that the product aspect is in the high category, the price aspect is in the medium category, the place aspect is in the low category and the promotion aspect is in the high category. Keywords: implementation, marketing mix strategy, Kencur
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 29 Dec 2021 03:12 |
| Last Modified: | 29 Dec 2021 03:12 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/285 |
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