Sinaga, Yolanda Damayanti (2021) FUNGSI KELOMPOK WANITA TANI DALAM PENERAPAN PEMASARAN HASIL PRODUK PERTANIAN DARI PROGRAM PEKARANGAN PANGAN LESTARI (STUDI KASUS DI KELOMPOK WANITA TANI GAMA JAYA, DESA BANING KOTA, KECAMATAN SINTANG, KABUPATEN SINTANG, PROVINSI KALIMANTAN BARAT). Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
Abstract This study aimed to determine the function of farmer groups in the application of marketing agricultural products from the sustainable food yard program, a case study in the Gama Jaya Farmer Women's Group, Baning Kota Village, Sintang District, Sintang Regency, West Kalimantan Province. This research was conducted from December 2020 to July 2021 with village selection used were the Purposive Sampling method or chosen intentionally. For selecting the respondents, Purposive Random Sampling Method with Solvin’ formula was used by the researchers. Thus, for the data collection techniques, the researchers were using Observation, Structured Interview, and semi-Open Questionnaire. The measurement scales used a Likert Scale and an Ordinal Scale with descriptive statistical analysis techniques. In this study, the results showed that the function of women's farmer groups in the application of marketing agricultural products resulting from the sustainable food yard program consisted of three variables. The learning class variable was found in the Medium category with a score of 326 (77.61%) which was included in the category of Implementing Not According to Recommendations. The cooperative vehicle variable was found in the achievement of the Medium category with a score of 271 (76.87%) included in the category of Implementing Not According to Recommendations. Furthermore, in the production unit variable, the achievement of the Medium category with a score of 354 (84.28%) was included in the category of Implementing Not According to Recommendations. Based on the results of the study of the function of women's farmer groups in the application of marketing agricultural products from the sustainable food yard program (P2L) in Baning Kota Village, Sintang District, Sintang Regency, especially in the Women Farmers Group "Gama Jaya" the achievement of the function of the Women Farmers Group was 79.46 % or with a high category in the application of marketing. Keywords: Application of agricultural product marketing, Cooperation, function of women farmer groups
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 30 Dec 2021 01:42 |
| Last Modified: | 30 Dec 2021 01:42 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/295 |
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