Masykuri, Ali (2021) RESPONS KELOMPOK WANITA TANI KARTIKA DALAM PEMASARAN ONLINE PRODUK OLAHAN LIDAH BUAYA MENGGUNAKAN SOSIAL MEDIA DI KALURAHAN MAGUWOHARJO KAPANEWON DEPOK KABUPATEN SLEMAN. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study was aimed to find out the cognitive response ( Knowledge), affective response (Interest) and konatif response (Will) group of women tani kartika in online marketing processed products aloe vera using social media conducted in November 2020 until July 2021 in Hamlet Banjeng Kalurahan Maguwoharjo Kapanewon Depok Sleman Regency. This study uses descriptive research methods with quantitative approach and sample determination is done by saturated sampling. The results showed that cognitive response (Knowledge) entered the moderate category with a percentage of 69.05 %, affective response (Attraction) entered the high category with a percentage of 79 % and Conative response (Will) entered the high category with a percentage of 83.56%. Furthermore, hasil study to develop the design of empowerment of farmer women group and has been conducted counseling to 15 people on July 2, 2021 with the results of counseling shows a change in behavior from 65.68% to 98.02%. Keywords : Response, Farmer Women's Group, Online Marketing.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 22 Dec 2021 02:35 |
| Last Modified: | 22 Dec 2021 02:35 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/170 |
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