Putri, Lintang Muntias (2021) STRATEGI PENGEMBANGAN USAHA JAMUR KELOMPOK WANITA TANI (KWT) SEDYO LESTARI KALURAHAN ARGOSARI KAPANEWON SEDAYU KABUPATEN BANTUL. Masters thesis, Politeknik Pembangunan Pertanian Yogyakarta.
Full text not available from this repository.Abstract
ABSTRACT This study aimed to determine the internal and external factors of Sedyo Lestari's Women Farmer Group (KWT) in running a mushroom business and to identify priority strategies in mushroom business development. The study was conducted in Argosari Village, Sedayu Sub District, Bantul Regenscy. The Data collection was done by interview and questionnaire methods. This study involved 25 respondents who were selected by saturated sampling. The Data nalysis was performed using SWOT. Research shows Internal factors analyzed using the IFE matrix got a total score of 2.87 and external factors analyzed by the EFE matrix got a total score of 3.76. Based on the IFE and EFE scores, it was known that in the IE matrix and SWOT quadrant, the Sedyo Lestari group put in cell II and quadrant I, respectively. Therefore, the strategy that needs to be done was an aggressive strategy that takes advantage of opportunities and strengths for product development, market penetration, and market development. The SWOT matrix resulted 9 alternative strategies which were then tested for the attractiveness of the strategy to respondents using QSPM. The priority strategy determined by respondents to be able to develop a mushroom business is the S-O strategy, namely increasing mushroom production capacity through the active role of KWT members. The increas of production capacity can be done by optimizing the use of two sterilizing ovens, expanding the location of mushroom cultivation, disciplined cultivation time, increasing production targets, and preventing pests and diseases. Keywords: Mushroom Business, Development Strategy, SWOT.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | Jurusan Pertanian > Prodi Penyuluhan Pertanian Berkelanjutan |
| Depositing User: | Ririn Indriyati |
| Date Deposited: | 28 Dec 2021 03:11 |
| Last Modified: | 28 Dec 2021 03:11 |
| URI: | http://repository.pertanianpolbangtanyoma.ac.id/id/eprint/231 |
Actions (login required)
 |
View Item |
